Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from omni-channel strategies, in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.
Jayson Tipp is a nationally-recognized and sought-after expert in consumer analytics, market strategy and execution with a reputation for converting insights into strategies that deliver results. Most recently he was Chief Development Officer for Papa Murphy’s International developing and executing growth strategies across franchise sales, real estate, and technology. Jayson also served as SVP, Marketing for PMI while the organization posted 14 consecutive quarters of sales growth. Prior to PMI, Jayson served in analytics and strategy roles for redbox, Potbelly Sandwich Works, and Starbucks. Jayson also has a 25 year career as a semi-professional jazz composer, performer and recording artist with his band Under The Lake.
Liz Bazner is a self-proclaimed foodie who currently serves as Digital Manager for A&W Restaurants, the nation’s oldest franchised restaurant chain. Liz leads the development of digital & social campaigns to increase brand awareness & positive online sentiment, as well as overseeing the consumer-facing website & email marketing program. After graduating from Vanderbilt University with a degree in political science & public policy, Liz worked for a variety of public officials doing PR & campaign management work before joining the A&W team.
Jordan Campbell leads Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversees la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan recently launched the app’s integrated Order Ahead feature, where Guests can order directly through the app. Previously, Jordan worked at ad agencies supporting digital programs for Pizza Hut, Borden Dairy Company and Jack Daniel’s.
David Drain has more than 20 years of experience in association management, event planning, writing and speaking. He has served as executive director of the Digital Signage Association (a group he co-founded), the Self-Service & Kiosk Association and the merged organization, Digital Screenmedia Association. Previously he was EVP for the Foodservice Consultants Society International. He currently oversees five summits for Networld Media Group ranging from mobile, interactive customer experience, bank CX, restaurant franchising and fast casual restaurants.
Paul Epperley is an accomplished hospitality and retail professional, with decades of experience in international, regional and local environments. Specializing in consumer technology, Paul defines the technology and platforms to transform the consumer journey into an interactive and agile experience. Career highlights include streamlining operations and creating shopper experiences at Brinker International, Cracker Barrel, and Hooters. With Sodexo for the past 9 1/2 years, Paul’s current focus is bringing consumer technology solutions to the foodservice industry.
In her current role as head of digital consumer research, Michelle Evans follows the technological advances that are forever altering the way that consumers research, shop and pay for products and services. Her expertise spans topics like mobile pay, mobile apps, e-commerce, m-commerce, mobile marketing, digital marketing and social media marketing. From her research, she produces opinion pieces, in-depth reports, multimedia content and general analysis to help clients make informed, long-term strategic business decisions as it relates to this emerging connected consumer. Michelle is a recognized expert in this fast-changing industry and was named to Innotribe’s Power Women in FinTech Index in 2015.
Will Hernandez has more than 15 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker.
Rich is the CMO for Jersey Mike’s Subs, a fast casual franchise restaurant chain with over 750 stores open and under development in 33 states. Before joining Jersey Mike’s, Rich was president and co-founder of Sirius Advertising, Inc., a full-service advertising agency. As CMO of Jersey Mike’s, Rich oversees all brand management, as well as national and local marketing activities. He has sat on the board of directors of The Foodbank of Monmouth and Ocean Counties, Academy Charter High School Board of Trustees and the Lake Como Board of Planning and Zoning.
As CMO for Fazoli’s, Donna Josephson is responsible for all brand marketing, advertising, new product development, menu strategy, pricing, public relations, communications, field marketing and franchise support. In 2015, she was recruited and charged with spearheading strategic marketing initiatives for the brand and its aggressive growth strategy. Prior to joining Fazoli’s, Josephson served as the VP of marketing for McAlister’s Deli where she led the executive team in redefining the brand positioning. Josephson received her bachelor’s degree in Business from Ball State University where she graduated with honors. She holds an MBA in Marketing and Management from her alma mater.
Kira McCabe is not a Georgia native but has felt right at home in Atlanta over the last three years. Kira currently supports Tropical Smoothie Cafe brand as the Associate Director of Digital Media. Most recently with Church’s Chicken, Kira has been growing her career and passions around the philosophy of a digital ‘ecosystem’ to help integrate and revamp a brand’s digital approach. As the industry pivots towards digital, Kira is focused on ensuring key digital pillars are established to adopt, optimize and scale new strategies. Highlighted by her recent recognition of the 2016 Rising Marketing Star Award from the Association of National Advertisers.
Jeff Michaud is VP of Sales at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven, customer-intimate, mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies.
In his current role of VP of Marketing for VERTS Mediterranean Grill, Keith Peterson is primarily responsible for growing the VERTS brand as it emerges as a national chain and accelerating marketing programming to scale the company to 200 locations by 2020. Prior to joining VERTS, Keith worked for Red Bull for eight years in field marketing, consumer collecting and brand management. He led strategic direction for Red Bull’s direct-to-consumer marketing programs in the Southeast United States in 2011. In his role of Red Bull Global Brand Integration Manager from 2012-2015, he oversaw international integrated marketing for the branded record label Red Bull Records and its artists.
Matthew Townsend brings 20 years of retail experience to the mobile industry for such brands as Tractor Supply Company, Haggar Clothing, Lucchese Boots, and Joe Boxer. His primary focus includes customer facing mobile experiences from mobile commerce, mobile point of sale and mobile application strategy. Building experience from the ground up has provided Matthew with the knowledge of what not to do and can offer numerous lessons learned to make your mobile integration successful.
As the original member of the Circle of Crust, Kimberly Turman brings over a decade of restaurant experience to her role as Digital Marketing Manager at Pie Five Pizza Co. The most crustworthy of the bunch, Turman directs the digital content strategy for the leading fast casual pizza brand including email and digital campaigns, web content and manages all social media channels. In addition, she is a geo-targeting ninja and specializes in creating a hyperlocal presence for franchise and corporate locations. Under Turman’s direction, Pie Five utilizes its 300,000 members of the Circle of Crust program to survey members on promotions, flavor profiles and consumer data that allows Pie Five to consistently WOW customers.
MJ Worsham is the Corporate IT Manager for Roy Rogers Restaurants, a quick-service restaurant chain with over 50 stores spanning the Mid-Atlantic market. MJ oversees all aspects of technology for the company ranging from internal networks to PCI compliance to POS management, including the recent integration of the Roy’s Rewards loyalty app. MJ is a graduate of The Pennsylvania State University with previously held roles as a Project Manager for NCR and Implementation Specialist/Account Manager for Oracle/micros.
Global Chief Digital Officer | Pizza Hut
Senior Vice President | Walmart U.S.
Sr. Director – Strategy Development and Integration | Kroger
Director of Digital | Hooters of America
Mobile Product Manager | Allstate Insurance
Co-Founder & CIO | Vibes
Mobile Product Manager | Dunkin’ Donuts
Digital Activation Manager | Beam Suntory
Digital Consumer Manager | Euromonitor International
Market Planning & Strategy | Great Clips
Research Director and Principal Analyst | Harbor Research
Associate Partner, Interactive Experience & Digital Strategy | IBM Interactive Experience
CEO | BrandTrip Partners
Chief Strategy Officer | Fishbowl
Digital Director | Cicis Pizza
VP, Marketing | Freebirds World Burrito
COO | Ibotta
SVP Business Development | ROC-Connect
President & Founder | Starbird
Digital Marketing Manager | Pita Pit
Marketing & Product Mgmt, Online Commerce | General Motors
Chief Marketing Officer | Splick.it
Head of Strategy | Waterfall
VP, Director of Emerging Technology and Innovation | Leo Burnett
CEO | Sparkfly
Sr. Product Manager | Amazon
Program Manager – Strategy and New Bus. Dev | HealthTrust
Sr Manager, eCommerce Digital Innovation | United Airlines
VP of Retail & Brand Solutions | RetailMeNot
Marketing Technology Manager | Lettuce Entertain You Enterprises
CEO | 360Connext
CEO & Founder | KWOLIA
CEO & Managing Director, Digital Commerce & Integration | TPN