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Breakout Session | August 19, 2014 | 11:30am

DRIVING REVENUE WITH PERSONALIZATION AND LOCALIZATION

For several years, developing an app has been a primary mobile strategy. While an app is now almost a commodity, the real value is the data collection platform. Data-driven personalization and localization capabilities through branded mobile apps can drive frequency, increased spend, daypart, and reach through targeted campaigns. The bottom line is a dramatic increase in same store sales.

PANELISTS

David Bloom | CEO | Ordr.In

David is founder & CEO of Ordr.in, a Google Ventures-backed open platform for restaurant ecommerce. Offering a series of transactional APIs connected to the country’s fastest growing restaurant ecommerce network, Ordr.in is changing the way customers and restaurants engage and transact online. David and Ordr.in were featured in Entrepreneur Magazine’s Brilliant 100, the Silicon Alley 100 and numerous restaurant and technology publications. David is a frequent speaker on ecommerce, APIs and restaurant technology.

Richard Lowden | CEO | RTBiQ

Richard is founder and CEO of RTB iQ, a team of data science, computer science and media professionals dedicated to helping clients execute superior micro-targeted local mobile advertising media programs. He has over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground and Winstar Interactive. Richard is also a leader in the mobile programmatic industry having founded the Mobile Marketing Association’s Programmatic Committee, which is dedicated to establishing best practices in mobile programmatic.

Jonathan Roosevelt | President | AppSmyth

A 20 year ‘hands on’ investor and entrepreneur in the tech industry, Jonathan is president of AppSmyth, a cloud-based SaaS platform that enables restaurants and speciality retailers to quickly launch a mobile presence to extend its brand and deepen customer loyalty. Jonathan’s areas of expertise include business strategy, business development and sales. His involvement in new and emerging technologies has included Fitbit, Healthy Fit, SoFi, Reboot with Joe, Rental Beast, AppSmyth, Boatbound, and Rabbl. Jonathan also currently serves as the chairman of Roosevelt Capital. Sponsored by AppSmyth