Keynote Session | August 19, 2014 | 4:00pm
Privacy: Shifting Attitudes, Unintended Consequences
In the area of privacy, technology has moved faster than policy and ethics. The ability to track a customer, from online to in-store, has opened up a world of possibility. But with great power comes great responsibility. Customers make decisions on a daily basis on how much information to give in order to get something in return. What about the aspects where the consumer is not even aware? We have to navigate unchartered waters in our efforts to benefit both the organization and the customer while avoiding a backlash and doing irreparable harm to our brand. This session will explore how companies can best navigate the challenging space between consumer demands for relevance and personalization and the privacy constraints around the data retailers need in order to make that possible.
Nikki Baird | Managing Partner | Retail Systems Research (RSR)
Nikki is one of the most recognized analysts covering the retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, and National Public Radio. She has been a retailer, a software provider, and a consultant before becoming an analyst.
Jules Polonetsky | Executive Director | Future of Privacy Forum
Jules serves as executive director and co-chair of the Future of Privacy Forum, a Washington, D.C.-based think tank that seeks to advance responsible data practices. Founded five years ago, FPF is supported by more than 80 leading companies, as well as an advisory board of comprised of the country’s leading academics and advocates. FPF’s current projects focus on online data use, smart grid, mobile data, big data, apps and social media. Jules’ previous roles include chief privacy officer at AOL and before that at DoubleClick, as consumer affairs commissioner for New York City, as an elected New York State Legislator and as a congressional staffer, and as an attorney.
Anke Corbin | SVP Sales & Marketing | Splick.it (Moderator)
Anke is SVP sales & marketing at Splick.it, where she’s focused on mobile engagement and helping restaurants deepen relationships with their customers through technology, including their custom gamification and rewards platform. Anke is an award-winning technology marketer passionate about user experience, optimizing engagement and using technology to build strong relationships. Her experience includes executive-level marketing, sales and partnership-development roles at Time Inc., AOL/MapQuest, Times Mirror Magazines. Anke is a foodie who grew up in the restaurant and hotel industry with her family owning and operating restaurants and a boutique hotel at a mountain resort. She blogs regularly about innovative marketing practices.