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Breakout Session | August 19, 2014 | 3:00pm

Mobile Messaging: The Channels, Technologies, & Tactics to Identify, Engage, & Empower Brand Advocates.

From social, to SMS, to MMS, to mobile wallets – new channels, technologies, and tactics are emerging to deliver true 1-to-1 marketing inside or outside a formal loyalty and rewards program. From opt-in acquisition to POS redemption, this breakout will roundup the latest messaging techniques and innovations required to keep your brand socially relevant.

PANELISTS

Erin Levzow | Director of Digital and eCommerce | Wingstop

Erin currently oversees all mobile, social, and digital initiatives for the restaurant chain Wingstop, Previously, she worked at Palms Casino Resorts as the executive director of marketing and eCommerce. She has worked at MGM Resorts International, where she was responsible for the digital ad planning and buying for Monte Carlo, Mandalay Bay, New York New York, Beau Rivage, and Gold Strike. Erin has specialized in developing and implementing strategies to grow email acquisition, mobile subscribers, and social media fans/followers, as well as identifying new and emerging channels to optimize ROI and fuel revenue growth. Prior to MGM Resorts, Erin was at Caesars Entertainment, working in digital, HR, and even theater.

Tim Miller | President & CEO | SUMOTEXT Corporation

Tim Miller is the President and CEO of SUMOTEXT Corporation, a mobile relationship management company he founded in 2007 to provide campaign management tools to control SMS and MMS messaging programs. Tim guided SUMOTEXT to profitability in 2011 and today supports a diverse roster of over 100 brands and enterprises that include Starbucks, Firehouse Subs, Southwest Airlines, EA Sports, and Humana. Tim completed the EDS Systems Engineer Development program and later lead IBM’s Electronic Bill Presentment and Payment (EBPP) National Practice. Tim graduated from the University of Arkansas at Little Rock and was a 2011 Arkansas Business selection to the “40 Under 40” list of businesspeople in Arkansas.

Dan Swartz | Senior VP, Digital Marketing, Media and Analytics | Upshot

Dan oversees digital, media and analytics teams at Upshot, an integrated marketing agency serving clients including Corona Extra, Kraft Foods, P&G, New Balance and LiftMaster. He has nearly 20 years of marketing experience and currently works with clients to develop integrated mobile experiences that build brand advocates. Prior to joining Upshot, Dan was CMO at SubscriberMail, responsible for e-marketing products and services and was the president of The Carrotseed Group—a boutique Chicago agency.

Sophie-Charlotte Moatti | General Manager| Trulia (Moderator)

Sophie-Charlotte (SC) is a general manager who builds and leads teams that transform technology companies into mobile-first organizations. The mobile services she created are used by billions of people and have won industry awards such as Emmy nominations. Prior to joining Facebook, SC successfully sold the mobile company she founded and was general manager of a top 1% mobile commerce/search app at Nokia. She has a Stanford MBA and an MS in electrical engineering and frequently speaks and writes on mobile, social networks, innovation and leadership (CTIA, Fast Company, Huffington Post, Commerce World, Stanford, etc.).

Sponsored by Sumotext