Woman with Shopping List on Phone

Breakout Session | August 19, 2014 | 10:30am

MOBILE ANALYTICS: HARNESSING BIG DATA TO GIVE CUSTOMERS WHAT THEY WANT

The mobile mantra for customers is: “give me something useful.” The complementary mantra for businesses is to “know thy customer.” We all want to know whether our strategies are working, and to do so, we must be able to measure it. There is a wealth of data from actions taken by customers using their mobile device and across channels; the key is to turn that data into strategies that make the customer’s life better and the cash registers to ring.

PANELISTS

Matthew Cava | Client Partner, Mobile | Razorfish

Matt is a seasoned digital marketing professional who counsels major brands on the usage of emerging technologies. He has worked within numerous verticals, including insurance, pharmaceuticals, CPG, telecommunications, retail, finance, and entertainment. As the client partner at Razorfish, Matt focuses on helping clients navigate the mobile channel and create contextually appropriate mobile experiences that surprise and delight their customers.

Mike Desai | Business Development Manager | App Annie

Mike oversees business development efforts for App Annie, the leading global provider of app analytics products and the industry standard for app market data. Mike’s in-depth knowledge of the app ecosystem helps marketers, app developers, publishers, and brand managers better utilize App Annie data to make smarter decisions about their apps and app-related business strategies. Prior to App Annie, Mike was an integral part of the enterprise sales & business development teams at Yahoo!, LinkedIn and Box where he helped customers leverage the latest technologies in online advertising, SaaS and enterprise cloud content collaboration to achieve their strategic objectives.

Hari Nidamanuri | Group Product Manager | Sears Holdings Corporation

Hari is currently a senior product manager in the Sears mobile department leading personalization and top-of-funnel strategy for Sears and Kmart mobile applications. He leads a team of product managers to assist in search, browse, PDP, homepage, deals, and promotions experience for mobile apps. Before joining Sears, Hari served as senior product development project manager for Acxiom Corp. Before that, he was a technical project manager for Walgreens where he was responsible for planning, estimating, staffing, organizing, and managing multiple e-commerce projects.

James Bickers | Senior Editor | RetailCustomerExperience.com (Moderator)

James Bickers is the senior editor of Retail Customer Experience. He has written about technology and related issues for 20 years, for a wide range of national and international publications.