‘Mobile Evangelist of the Year’ Jack Philbin to deliver opening keynote
Jack Philbin, co-founder, president and CEO of Vibes and chairman of the Mobile Marketing Association, will deliver the opening keynote address at the 2014 CONNECT Mobile Innovation Summit in Chicago.
Mobile Marketer recently named Philbin as its 2013 Mobile Evangelist of the Year. Philbin co-founded Vibes with Alex Campbell in 1998 “when you couldn’t even send a text message in the U.S.” The company has been pioneering the mobile marketing industry ever since and has more than tripled its employee base in the past three years to meet rapidly growing demand for mobile marketing and relationship management technology. “The mobile phone is the most personal technology we own,” Philbin says. “Mobile engagement is no longer an option for retailers and restaurants. It’s a must have.”
In his address, Philbin will explore the mobile landscape and discuss the many ways in which retailers, brands and restaurants are embracing mobile technologies to foster customer relationships and create great experiences for their customers. He will address building mobile databases, personalization and emerging mobile wallet technologies such as Google Wallet and Apple’s Passbook. Philbin will also share case studies, best practices and performance benchmarks and discuss which strategies work best (and which don’t work) for reaching mobile consumers.