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Breakout Session | August 19, 2014 | 1:30pm

BUILDING LOYALTY WITH MOBILE

It’s well known that our most loyal customers are our most profitable ones. So how do we create more loyal customers using mobile? This session will examine various rewards program strategies, including using Passbook and other third-party apps, as well as developing your own. Check-ins, social shares, frequency and transaction volume are all ways to reward loyalty, but it might not be a one-size-fits-all solution. The winning choice will be the one that achieves your objectives and reduces friction for the customer.

PANELISTS

Eric Buckner | Sr. Product Manager – Mobile | Sears Holdings Corporation

As senior product manager for mobile, Eric is responsible for cart and checkout for mobile sites as well as iPhone and Android apps for Sears and Kmart. He has an extensive background in web and mobile development, working for organizations such as Groupon, Redbox, FTD, and Sprint. Eric is experienced in fast-paced development environments with the goal in mind of shipping the product, iterating, and creating great customer experiences.

Brittany Burzawa | Director of Online Marketing | Vive Bene Enterprises

Brittany Burzawa serves as the director of online marketing at Rosati’s Franchising, Inc., which includes Rosati’s Pizza, Papa Saverio’s Pizzeria and My Rosati’s Catering. Rosati’s Pizza is a Chicago staple, dating back to 1964 and is considered one of the first pizza chains to deliver. It began franchising in 2006 and now includes close to 200 domestic locations in 14 states including both carryout/delivery and sports pizza pubs. In her role, Brittany plans all national and local store marketing, advertising and public relations campaigns. She specializes in market research, web design, content creation, email marketing, social media marketing, SEO/SEM and marketing data analysis.

Rob Reed | Founder & Chief Innovation Officer | MomentFeed (Moderator)

Rob founded MomentFeed in 2010 and serves as chief innovation officer, working closely with the company’s brand and platform partners to deliver the most innovative marketing solutions. As a pioneer in the location-based marketing space, he speaks and writes frequently on the convergence of social, local, and mobile and its implications for brands. Rob spent 10 years writing about snowboarding, luxury travel, and automotive culture for such magazines as National Geographic Adventure, Elite Traveler, and Men’s Journal. He authored The Way of the Snowboarder and later started MaxGladwell.com, a leading independent blog (now syndicated) on social media, sustainability, and geolocation.

Sponsored by MomentFeed