Breakout Session | August 19, 2014 | 11:30am
BLUETOOTH LOW ENERGY (BLE) BEACONS: SEPARATING HYPE FROM REALITY
There’s a lot of buzz around Apple’s iBeacon technology to send push notifications based on location within a store. The root technology, Bluetooth low energy (BLE) beacons, is not limited to iOS devices, but includes Android and other systems, which use Bluetooth. We’ll look at the difference between BLE and NFC and hear examples of how they are being used. The big question: will customers welcome or reject these hyper-local messages? And: will it influence their decisions?
Clayton Chan | Chief Operating Officer | San Francisco Soup Company
Clayton is an experienced executive with expertise in marketing, brand management, merchandising and business development. He has successfully expanded consumer brands in the United States and Asia, and has consulted with clients in areas including market expansion, new product development and customer management. Clayton has held marketing, brand management, and sales positions at Procter & Gamble, Clorox, and Zoom Eyeworks. Clayton holds an MBA from Harvard University and a BA from the University of California, Berkeley. He is a former officer in the U.S. Army Reserve and has lived and worked in China and Hong Kong as an expatriate.
Jordan McKee | Senior Analyst | Yankee Group
Jordan has spent the past three years conducting market research in the communication, financial services and technology sectors with FM Global, OnProcess Technology and currently, Yankee Group. At Yankee Group he leads the firm’s mobile payments research and consulting practice with a particular focus on the development of mobile devices being used across each phase of the shopping journey. He covers a variety of topics at the intersection of mobile, marketing and commerce, including mobile wallets, mPOS, mobile banking, mobile loyalty, mobile couponing and emerging payment technologies. Jordan is frequently engaged by the media to share his insights on the mobile payments ecosystem.
Kelly Manthey | VP, Strategy & Innovation| Solstice Mobile (Moderator)
Working with Fortune 500 clients, Kelly helps define their mobile strategies and manages the delivery of their mobile initiatives. She is a thought leader publishing a monthly mobility blog as well as speaker on various mobility topics. Kelly has been with Solstice Mobile since it’s inception and has worked to grow the business through sales leadership, client delivery leadership, and internal business process optimization. Kelly is a Cleveland, OH native and now lives in Mokena with her husband and 2 boys.
Sponsored by Solstice Mobile