Amit-Bhardwaj
Jeff Cuellar
Darrell Jursa
David Van Epps

Breakout Session #2 | August 18, 2015 | 9:30am

THE BEACON BECKONS – HOW TO REALLY CONNECT WITH CUSTOMERS

There’s a lot of buzz about beacons, forcing retailers of all shapes and sizes to take notice and explore their options. How do the technologies work? How are they used? What about privacy concerns? And, oh yeah, what’s the ROI? This session will cover various beacon technology strategies and review trends and best practices.

Amit Bhardwaj | Senior Director, Customer Loyalty | Marsh Supermarkets

Amit leads the customer loyalty and marketing team at Marsh Supermarkets and drives the customer strategy using insights and big data. His primary focus is on building customer loyalty through enhancing touch points across the customer journey. Amit is deeply engaged in leveraging technology & marketing automation to improve customer experience & delivering personalization through location, context & augmentation. At Marsh Supermarkets he leads the implementation of the first ever ibeacon platform. Prior to joining Marsh, Amit has worked in marketing and customer loyalty with retailers including Albertsons, Spartan and Supervalu where he activated insights across the multi-million member customer base. He also implemented one of the first RFID solutions at Dell working for Beal Solutions an Austin based technology startup. Trained as technologist Amit holds an MBA from the University of Texas at Austin.

Jeff Cuellar | VP, Strategic Partnerships | AC Entertainment

Jeff has been an integral part of the AC Entertainment (producers of Bonnaroo Music and Arts Festival, Forecastle, Big Ears and AFROPUNK ATL) team for 12+ years and currently serves as VP of strategic partnerships. In this role, he works to establish and build mutually beneficial relationships with all of the communities in which AC Entertainment does business, creating key connections with community leaders in government, business and civic organizations in order to ensure a lasting and positive impact. Jeff also manages strategic brand partnerships, revenue generating programs, as well as the on-site/digital experiential components of event partnerships.

Darrell Jursa | SVP & Partner, Integration | Omnicom Media Group

Darrell is the global practice leader in emerging media and applied data intelligence and “action” solutions for social, digital, and mobile media as a part of an overall integrated marketing services offering. Prior to Omnicom Media Group, Darrell spent two decades on the client and agency side of the desk creating new and reinvigorating existing image-driven brands at Foote, Cone & Belding, The Coca-Cola Company, The Interpublic Group of Companies and the Goose Island Beer Company. He founded one of the first influencer/word-of-mouth marketing agencies, Liquid Intelligence, where he created the most talked-about beverage comeback story in over 50 years: Pabst Blue Ribbon Beer.

MODERATOR: David Van Epps | Global Chief Product Officer & EVP, Local Sales | Mood Media

David leads a global product management and development effort to ensure Mood Media’s innovative solutions meet client needs and keep pace with future consumer tech trends worldwide. Dave has spent more than 25 years successfully developing media and communications businesses including DOOH provider 10 Foot Wave, scent marketing leader ScentAir and retail media solutions provider Muzak. Earlier in his career, he also served as national sales manager for HM Electronics, a specialty RF communications manufacturer. He is a frequent speaker on the subject of using the five senses and mobile technologies to create dynamic and interactive business environments.

Sponsored by Mood Media