WEDNESDAY / AUGUST 17, 2016 / 9:00 AM
One of the highlights of the Summit is this deeply interactive session where you’ll work with others at your table on a specific topic, hashing out best practices and things you’ve learned. At the end of the Brain Exchange, leaders from each table will share their takeaways with the entire room. Come prepared to learn and to share!
Topics for this year’s Brain Exchange tables are listed below…
LOYALTY – The Evolution of Loyalty and the Convergence with Mobile
Discuss consumer mobile expectations for today’s loyalty programs and the hurdles brands are facing in order to deliver a mobile-enabled loyalty experience. We’ll share industry insights and best practices for building a mobile loyalty roadmap that helps you win with your customers. We’ll also discuss the growing trend of linking loyalty with couponing and payments to remove friction from the customer purchase experience and differentiate your brand from the competition.
• Jeff Michaud | VP Sales | 3Cinteractive
• Jeremy Martin | VP Business Development | 3Cinteractive
INNOVATION – Turning Customer Input into Innovation
Lots of companies ask customers what they’d like to see in new products and services—but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process.
• Randy Ferguson | Product Manager | Code
OMNICHANNEL – Integrating Best-of-Breed Technologies for a Seamless Customer Experience
Join the discussion on the best-of-breed technologies available, pros/cons of each platform and how to integrate them seamlessly across web, native mobile and everything else in-between (kiosks, chatbots, etc.). Avoid common pitfalls and months of rework by choosing the right technology stack for your brand and business requirements.
• Jesse Dundon | CEO | Hathway
COMMUNICATION – Leveraging Mobile Technology to Engage Your Staff on LTOs and New Promotions
It’s important for staff to be on board with your limited time offers (LTOs) and your new promotions. It can be tricky to keep them educated about what’s going on and reach them in real time. For example, what if you could message your teams about Pokemon Go and how to engage those customers when they visit the store? We’ll discuss all this and more.
• David Cantu | Co-Founder and Chief Revenue Officer | HotSchedules
INFRASTRUCTURE – Managing Application Performance for Mobile Apps over the Network
Enterprises like retailers, restaurants and bank branches use mobile apps to drive productivity and revenue, making the performance of the corporate network critical. How can IT guarantee application performance amid changing workforce and business demands? We’ll discuss tools to deliver quality application performance by leveraging hybrid networks and management solutions.
• Ricardo Belmar | Senior Director, Worldwide Enterprise Product Marketing | InfoVista
AI – How Messaging Bots and Voice Assistants Like Siri Will Revolutionize Customer Experience
Join the discussion on the burgeoning wave of artificial intelligence based bots and virtual voice assistants that will replace apps and websites as the primary online interface for retail and restaurant brands. This session will share perspectives on how brands are responding to this trend set in motion by big companies like Apple, Google, Microsoft and Facebook.
• Sam Vasisht | CMO | MindMeld
INTEGRATION – Building Future-Proofed Strategies for Digital Transformation
Every business has unique users with different journeys and needs. As the mobile ecosystem expands across devices it is critical to build an integrated digital strategy that leverages all data points while also enhancing existing digital presence. Bring your unique business challenges, both internal and customer facing, to ideate on mobile and digital transformation.
• Aaron Shook | Lab Technology Officer | PointSource
REVENUE – Driving Revenue
As the ever-changing technological landscape continues to pave the way for a best-of-breed mobile strategy, we will discuss ways to drive engagement, change customer behavior, and drive sales via tightly integrated platforms and seamless user interfaces.
• Teddy Grossman | VP Enterprise Sales | Punchh
ENGAGEMENT – Mobile Consumer Engagement: Frictionless and Immersive Interactions
Mobile computing has transformed the customer experience. Yet Forrester analyst Thomas Hussan predicts the majority of brands will underinvest in mobile this year. Join us to discuss how frictionless transactions and immersive experiences can be effectively incorporated into your engagement strategy.
• Kevin Nix | CEO and Co-Founder | Stellar Loyalty