BREAKOUT SESSION / TUESDAY / AUGUST 22, 2017 / 11:00 AM

Virtual and Augmented Reality – Even Better Than the Real Thing?

Virtual reality devices such as Oculus Rift have the potential to take immersive experiences to an all-new level, while augmented reality is perhaps VR’s more practical cousin. In this session, we’ll look at examples of retailers who are using these technologies to create engagement and drive sales.

Jordan Campbell | Digital Marketing Manager | la Madeleine Country French Café

Bio to come.

Jeremy Martin | SVP, Business Development | 3Cinteractive

At 3Cinteractive (3C), Jeremy is responsible for partnership, market and strategic opportunity development. Working closely with clients, he uses a combination of creativity and business acumen to engage with brands as a trusted partner who innovates, designs and delivers disruptive mobile programs. Jeremy has leveraged his deep mobile knowledge to help create products and offerings for some of America’s largest and most admired brands. Jeremy has more than 10 years of experience in mobile with a focus on business development, sales and client operations. Prior to joining 3C, Jeremy spent six years with Verizon Business as a branch manager in their enterprise practice.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

Catherine Tabor | CEO | Sparkfly

Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.