The Opportunities & Challenges of Buy Online, Pickup In Store

Speed and convenience are two primary reasons consumers choose so-called “click-and-collect” programs. When first introduced, there were certainly some bumps in the road. Retailers and restaurants are learning the importance of good signage, email and text-message communication, dedicated counters and, of course, order accuracy. Can buy online, pickup in store (aka BOPIS) compete with same-day delivery? What about the value of getting customers in-store to create the opportunity for additional (impulse) purchases?


Howard Blumenthal | Former Director, eCommerce Product Management | Advance Auto Parts

Howard Blumenthal was previously director of product management for e-business at Advance Auto Parts. Howard joined Advance in April 2009 as a founding member of the e-business team and launched Advance’s first B-to-C and B-to-B sites and customer care center — today producing over $1 billion annually. Howard drove the omnichannel road map for the organization, including the integration of mobile, social and marketplace strategies into all areas of the organization. Prior to joining Advance, Howard held senior marketing and development roles at, Pfaltzgraff Dinnerware, The Franklin Mint and the Danbury Mint.

Rich Hope | CMO | Jersey Mike’s

Rich is the CMO for Jersey Mike’s Subs, a fast casual franchise restaurant chain with over 750 stores open and under development in 33 states. Before joining Jersey Mike’s, Rich was president and co-founder of Sirius Advertising, Inc., a full-service advertising agency. As CMO of Jersey Mike’s, Rich oversees all brand management, as well as national and local marketing activities. He has sat on the board of directors of The Foodbank of Monmouth and Ocean Counties, Academy Charter High School Board of Trustees and the Lake Como Board of Planning and Zoning.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

Catherine Tabor | CEO | Sparkfly

Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.