Making Your App Indispensable

Many agree that apps provide the best mobile experience, but we also know people keep a limited number of apps on their phone. Your loyal customers are the ones downloading your app, therefore you should reward them as such. In this session, you’ll hear tips and tricks on how some brands are making their app stick.


Jordan Campbell | Digital Marketing Manager | la Madeleine Country French Café

Jordan Campbell leads Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversees la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan recently launched the app’s integrated Order Ahead feature, where Guests can order directly through the app. Previously, Jordan worked at ad agencies supporting digital programs for Pizza Hut, Borden Dairy Company and Jack Daniel’s.

Prakash Karamchandani | Co-Founder & CEO | Balance Grille

Speaker bio coming soon!

Laura Reese | Senior Director, Media/Digital/PR | Church’s Chicken

Speaker bio coming soon!

session sponsor


Jim Steinberg | Director of Enterprise Partnerships | LoyaltyPlant

Jim Sternberg leverages his vast experience in pairing leading brands with winning mobile and digital initiatives to head the Enterprise Partnerships team at LoyaltyPlant. He comes from a solid marketing and business development background which focuses on e-commerce, search marketing, user experience and conversion and campaign optimization. Jim is passionate about transforming the face of mobile marketing for restaurant chains using the disruptive force of the LoyaltyPlant platform. Prior to joining LoyaltyPlant, Jim was the Director of Sales for AppFlyer and the VP Digital Specialist at Equifax. He holds an MBA from the Leonard N. Stern School of Business, NYU.