BREAKOUT SESSION / TUESDAY / AUGUST 22, 2017 / 9:30 AM

Making Your App Indispensable

Many agree that apps provide the best mobile experience, but we also know people keep a limited number of apps on their phone. Your loyal customers are the ones downloading your app, therefore you should reward them as such. In this session, you’ll hear tips and tricks on how some brands are making their app stick.

PANELISTS

Jordan Campbell | Former Digital Marketing Manager | la Madeleine Country French Café

Jordan is the VP of Marketing for Mooala, a rapidly-growing dairy alternative brand, serving a variety of Organic and Dairy-Free plant-based milks. Previously, Jordan led Digital Marketing for la Madeleine French Bakery and Café, a Fast Casual concept with 80+ units. Jordan oversaw la Madeleine’s Digital Marketing programs, spanning Loyalty, Email, Ecommerce, Paid Digital and Social Media. Jordan specializes in building strategies to strengthen App engagement and retention, delivering relevant and meaningful rewards, and generating traffic-driving initiatives, designed to drive incremental visits. Jordan launched the app’s integrated Order Ahead feature and the planning infrastructure for the brand’s proprietary delivery launch. Before joining la Madeleine, Jordan worked at ad agencies supporting digital programs for clients like Pizza Hut, Borden Dairy Company and Jack Daniel’s.

Prakash Karamchandani | Co-Founder & CEO | Balance Grille

Prakash Karamchandani is one of two co-founders of Balance Pan-Asian Grille: a fast casual chain of Asian-fusion restaurants located in Northwest Ohio. Balance is somewhere between a restaurant and a tech Company. iPad-based employee management software, future-forecasted inventory for daily prep lists, cloud-based employee communication, and replacing managers with data analysts are just some of the ways Balance is on the cutting edge. Recently ranked on FastCasual.com’s Top 100 Movers and Shakers list, Prakash is looking to position his brand for nationwide growth. Prakash also serves on the board for Food for Thought, a non-profit focused on eliminating food insecurity.

Laura Reese | Senior Director, Media/Digital/PR | Church’s Chicken

As the Senior Director of Media, Digital and PR for Church’s Chicken, Laura is responsible for leading all domestic media efforts for the brand, both digital and traditional. She works collaboratively with agency partners to develop and deploy strategy, utilizing archetypes and personas to gain in-depth understanding of brand needs. Laura and team have activated a rich digital ecosystem for Church’s, designed to engage online guests, deepening their loyalty, and creating meaningful relationships that are as tangible as they are measurable. In addition, Laura leads the brand’s internal cultural evolution, reinforcing a positive and communicative work culture that is committed to the brand purpose and vision, with steady and authentic passion. Laura’s work on the “Church’s Loves Community” campaign, a series of short films/videos, is her most fulfilling work to date, sending the message that through hard work, unity, progressive and resilient attitudes, amazing things can happen.

session sponsor

MODERATOR

Jim Steinberg | SVP of Enterprise Partnerships | LoyaltyPlant

Jim Sternberg leverages his vast experience in pairing leading brands with winning mobile and digital initiatives to head the Enterprise Partnerships team at LoyaltyPlant. He comes from a solid marketing and business development background which focuses on e-commerce, search marketing, user experience and conversion and campaign optimization. Jim is passionate about transforming the face of mobile marketing for restaurant chains using the disruptive force of the LoyaltyPlant platform. Prior to joining LoyaltyPlant, Jim was the Director of Sales for AppFlyer and the VP Digital Specialist at Equifax. He holds an MBA from the Leonard N. Stern School of Business, NYU.