BREAKOUT SESSION / TUESDAY / AUGUST 22, 2017 / 2:30 PM

Let’s Get Personal

“It’s all about me,” is how customers think. They want the right thing, at the right time, at the right price and they choose brands that meet their needs and wants. Advancements in personalization have given marketers the ability to customize their message and their offerings based on a consumer’s preferences, interests, demographics and more. In this session, we’ll talk about personalization and one of consumer’s most personal possessions, the mobile phone.

PANELISTS

Kevin Keith | Chief Brand Officer | OrangeTheory Fitness

Kevin Keith has spent nearly 25 years shepherding game changing marketing for some of the most iconic brands in the world, including Citibank, Mercedes-Benz, UPS, Coca-Cola. With both Client and Agencyside experience, he is most known for his passion in bridging the two worlds together to develop bold, Cannes-award winning innovative ideas that enhance brand equity and drive business results. As Chief Brand Officer for Orangetheory, Kevin is focused on positioning the brand as a global leader of group-based High Intensity Interval Training, with exceptional science and technology to deliver proven results for members.

Keith Peterson | VP of Marketing | VERTS Mediterranean Grill

In his current role of VP of Marketing for VERTS Mediterranean Grill, Keith Peterson is primarily responsible for growing the VERTS brand as it emerges as a national chain and accelerating marketing programming to scale the company to 200 locations by 2020. Prior to joining VERTS, Keith worked for Red Bull for eight years in field marketing, consumer collecting and brand management. He led strategic direction for Red Bull’s direct-to-consumer marketing programs in the Southeast United States in 2011. In his role of Red Bull Global Brand Integration Manager from 2012-2015, he oversaw international integrated marketing for the branded record label Red Bull Records and its artists.

MODERATOR

Devon Wright | GM, Yelp WiFi | Yelp

Speaker bio coming soon!

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

Catherine Tabor | CEO | Sparkfly

Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.