BREAKOUT SESSION / TUESDAY / AUGUST 22, 2017 / 11:00 AM

Do We Really Need Cashiers and Checkout Lanes?

The launch of Amazon Go in Seattle — a store where Prime members check in with their phone, pick up items they want and leave — has made an idea that’s been talked about into a reality. It begs the question: do we need cashiers or can we handle that process seamlessly through mobile? If we can’t do away with it entirely, how do we speed up the checkout process to solve that customer pain point?

PANELISTS

Richard Schneider | COO, Sportservice | Delaware North

As COO of Delaware North Sportservice, Richard Schneider oversees the food service and retail operations at stadiums, ballparks, arenas and other venues across the United States. Richard develops and implements strategic plans for growth and profitability, develops the location and corporate management teams and works to enhance client relationships. Previously, Richard served as COO of Delaware North’s travel business and as vice president of hospitality services for Delaware North’s gaming business. Prior to joining Delaware North, Richard’s career included such positions as vice president of food and beverage at Midwest Gaming and Entertainment; vice president of hospitality/general manager at Caesars Entertainment; and vice president of food, beverage and entertainment at MGM Grand Detroit.

Matthew Townsend | IT Program Manager – Customer Engagement | HealthTrust

Matthew Townsend brings 20 years of retail experience to the mobile industry for such brands as Tractor Supply Company, Haggar Clothing, Lucchese Boots, and Joe Boxer. His primary focus includes customer facing mobile experiences from mobile commerce, mobile point of sale and mobile application strategy. Building experience from the ground up has provided Matthew with the knowledge of what not to do and can offer numerous lessons learned to make your mobile integration successful.

Tim Stech | Sr. Manager, D-Commerce – Operations | Giant Eagle

Bio to come.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

Catherine Tabor | CEO | Sparkfly

Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.