GENERAL SESSION / TUESDAY / AUGUST 22, 2017 / 4:00 PM

Chatbots: The Future of Commerce?

Chatbots and other forms of artificial intelligence (AI) seem to have entered our lives overnight. Should your company adopt “conversational commerce” methods such as Amazon Echo, Siri, Google’s virtual assistant, Facebook Messenger and/or voice ordering? We’ll hear from brands who are implementing this tech, how it has helped, and what pitfalls to avoid.

PANELISTS

Ryan Craver | SVP Emerging Brands, Licenses & Digital Strategy | Lamour Group

Ryan’s natural fascination with the intersection of retail and technology has led to a career of inspiring and leading retailers to be on the forefront of the evolving “connected retail” environment. Ryan enjoys tackling changing consumer dynamics and defining how retail organizations can leverage technology to strengthen their competitive position. Most recently, Ryan was in charge of the core department store strategy at Lord & Taylor and Hudson’s Bay Company. Prior to joining Hudson’s Bay Company, Ryan was a senior leader at Accenture, driving growth and profit improvement across multiple clients, including Virgin Media, FedEx and Best Buy.

Will Hernandez | Editor | Mobile Payments Today

Will Hernandez has more than 15 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker.

Ken Moy | Former VP of Digital | Subway

Ken Moy was recently the Vice President of Digital at Subway restaurants where he led the company’s omni-channel, innovation and partnership priorities. Prior to this role, Ken was Co-Head of Subway Digital where he led the formation of the Subway Digital business unit and the execution of the restaurant’s web, mobile app, loyalty, and payment efforts around the world. Prior to Subway, Ken served as Senior Vice President at MasterCard where he led the firm’s advanced technology and partnership efforts to drive digital commerce. Ken also held a range of senior management roles in finance, product development, and innovation with Citibank and JP Morgan Chase. Ken holds a BA in Sociology & Psychology, and a MS in Business Management from the State University of New York at Stony Brook.

session sponsor

MODERATOR

Jeff Michaud | VP of Sales | 3Cinteractive

Jeff Michaud is VP of Sales at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven, customer-intimate, mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies.