GENERAL SESSION / TUESDAY / AUGUST 22, 2017 / 4:00 PM

Chatbots: The Future of Commerce?

Chatbots and other forms of artificial intelligence (AI) seem to have entered our lives overnight. Should your company adopt “conversational commerce” methods such as Amazon Echo, Siri, Google’s virtual assistant, Facebook Messenger and/or voice ordering? We’ll hear from brands who are implementing this tech, how it has helped, and what pitfalls to avoid.

Liz Bazner | Digital Manager | A&W Restaurants

Liz Bazner is a self-proclaimed foodie who currently serves as Digital Manager for A&W Restaurants, the nation’s oldest franchised restaurant chain. Liz leads the development of digital & social campaigns to increase brand awareness & positive online sentiment, as well as overseeing the consumer-facing website & email marketing program. After graduating from Vanderbilt University with a degree in political science & public policy, Liz worked for a variety of public officials doing PR & campaign management work before joining the A&W team.

Will Hernandez | Editor | MobilePaymentsToday.com

Will Hernandez has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for PaymentsJournal.com, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM&Debit News, CardLine, PaymentsSource.com, ISO&Agent Weekly and American Banker.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

MODERATOR

Jeff Michaud | VP of Sales | 3Cinteractive

Jeff Michaud is VP of Sales at 3C. He has over a decade of experience in mobile and is a seasoned industry executive. In his role, Jeff leverages his experience and deep expertise in mobile strategy and technology to create results-driven, customer-intimate, mobile engagement that delivers substantial value for some of the world’s best brands and retailers. Jeff has a passion for helping marketers figure out how to insert mobile into the customer journey in a way that will deliver greater than expected ROI. Working side by side with brands, Jeff crafts strategies to keep them ahead of always evolving trends and technologies.