The State of M-Commerce

Most people search on mobile and then buy on desktop, but mobile commerce is expected to surpass desktop soon. According to Criteo’s State of Mobile Commerce Report, the leading 25% of mobile retailers saw 50% of their sales from mobile. Also according to the report, app conversion rates exceed mobile web. We’ll talk more about where m-commerce is and where’s it’s going.


Callie Blackburn | Social Media Manager | Regal Cinemas

Callie Ivy Blackburn currently resides as head of Social Media for Regal Cinemas, one of the largest theatre chains in the US. Prior to her current role, she coordinated the Regal Cinemas mobile application, fostering increased installs and in-app e-commerce goals. She has an extensive background in digital marketing, graphic design, and the entertainment industry. Ask her about the movies!

Michelle Evans | Digital Consumer Manager | Euromonitor International

In her current role as head of digital consumer research, Michelle Evans follows the technological advances that are forever altering the way that consumers research, shop and pay for products and services. Her expertise spans topics like mobile pay, mobile apps, e-commerce, m-commerce, mobile marketing, digital marketing and social media marketing. From her research, she produces opinion pieces, in-depth reports, multimedia content and general analysis to help clients make informed, long-term strategic business decisions as it relates to this emerging connected consumer. Michelle is a recognized expert in this fast-changing industry and was named to Innotribe’s Power Women in FinTech Index in 2015.

Gary Kazmer | General Manager of Global e-Commerce | Crayola

Gary Kazmer has over 25 years’ experience in Digital B2C and B2B omnichannel revenue sales and operations. He is currently the GM of Global e-Commerce for Crayola where he is responsible for developing the Direct to Consumer global business by transforming into an inspirational brand store on-line. Previously, he was a Digital and Operational e-commerce consultant collaborating with CEO’s to create a strategy for growth through new business plans, refinement of the value proposition, competitive positioning, branding assignments, product development as well as detailed analysis of all electronic customer contact strategies down through funnel analysis and SEO / SEM strategies.

session sponsor


Vishal Naik | Director of Product Marketing | MomentFeed

As Director of Product Marketing for MomentFeed, Vishal helps marketers understand mobile and consumer trends and how they impact the needs of multi-location brands.