The Latest in Mobile Marketing

What does it take to reach your customer these days and how do you cut through the noise? We’ll cover a range of topics, including successful mobile campaigns, mobile wallets, rich communication services (RCS) and more.


Donna Josephson | Chief Marketing Officer | Fazoli’s

As CMO for Fazoli’s, Donna Josephson is responsible for all brand marketing, advertising, new product development, menu strategy, pricing, public relations, communications, field marketing and franchise support. In 2015, she was recruited and charged with spearheading strategic marketing initiatives for the brand and its aggressive growth strategy. Prior to joining Fazoli’s, Josephson served as the VP of marketing for McAlister’s Deli where she led the executive team in redefining the brand positioning. Josephson received her bachelor’s degree in Business from Ball State University where she graduated with honors. She holds an MBA in Marketing and Management from her alma mater.

Kira McCabe | Associate Director, Digital Media | Tropical Smoothie Café

Kira McCabe is not a Georgia native but has felt right at home in Atlanta over the last three years. Kira currently supports Tropical Smoothie Cafe brand as the Associate Director of Digital Media. Most recently with Church’s Chicken, Kira has been growing her career and passions around the philosophy of a digital ‘ecosystem’ to help integrate and revamp a brand’s digital approach. As the industry pivots towards digital, Kira is focused on ensuring key digital pillars are established to adopt, optimize and scale new strategies. Highlighted by her recent recognition of the 2016 Rising Marketing Star Award from the Association of National Advertisers.

Kimberly Turman | Digital Marketing Manager | Pie Five

As the original member of the Circle of Crust, Kimberly Turman brings over a decade of restaurant experience to her role as Digital Marketing Manager at Pie Five Pizza Co. The most crustworthy of the bunch, Turman directs the digital content strategy for the leading fast casual pizza brand including email and digital campaigns, web content and manages all social media channels. In addition, she is a geo-targeting ninja and specializes in creating a hyperlocal presence for franchise and corporate locations. Under Turman’s direction, Pie Five utilizes its 300,000 members of the Circle of Crust program to survey members on promotions, flavor profiles and consumer data that allows Pie Five to consistently WOW customers.


Michael Ahearn | VP, Customer Development & Strategy | Upland Mobile Messaging

As VP of Customer Development & Strategy at Upland Mobile Messaging, Michael Ahearn helps brands, marketing agencies, media companies and enterprises formulate breakthrough mobile messaging strategies and programs. He was a co-founder of iLoop Mobile/Archer, and brings 13+ years experience in mobile marketing. A pioneer for mobile in the US, he has helped Fortune 500 brands and companies across many industries with strategic marketing and business operations in mobile. He is also a past Board of Directors member of the Mobile Marketing Association.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

session sponsor

Catherine Tabor | CEO | Sparkfly

Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.