Do We Really Need Cashiers and Checkout Lanes?

The launch of Amazon Go in Seattle — a store where Prime members check in with their phone, pick up items they want and leave — has made an idea that’s been talked about into a reality. It begs the question: do we need cashiers or can we handle that process seamlessly through mobile? If we can’t do away with it entirely, how do we speed up the checkout process to solve that customer pain point?


David Hewitt | Group VP, Consumer Experience | SapientRazorfish

David serves as VP of consumer experiences and global mobility lead for SapientNitro and brings more than 20 years of experience in design, technology, and mobile. He drives innovation for clients by helping them place the right strategic bets, design around the needs of the customer, and take advantage of emerging technologies to best connect brands and customers. He is a founder of SapientNitro’s Mobile Center of Excellence, a full service team dedicated to designing and developing mobile experiences across the mobile web, native, and messaging platforms. As global mobility strategy lead, David helps brands take a mobile-first approach to transforming their business around tomorrow’s customer for the retail, hospitality, and financial services industries. David also helps shape Publicis.Sapient’s innovation lab efforts and connect emerging technologies to new client opportunities.

Nikki Baird | Managing Partner | Retail Systems Research

Nikki Baird is Managing Partner at Retail Systems Research, an industry market intelligence firm specializing in the impact of technology on the extended retail industry. She focuses on trends impacting the consumer-retailer relationship, along with their supply chain and marketing implications. She has written research and articles on topics ranging from omni-channel strategies, in-store marketing and technology, store performance management, supply chain and multi-channel fulfillment, retailer-manufacturer collaboration, merchandising, and loyalty and promotions management. She has been quoted as a subject matter expert in The Economist, New York Times, Wall Street Journal, USA Today, Huffington Post, and National Public Radio.

Richard Schneider | COO, Sportservice | Delaware North

As COO of Delaware North Sportservice, Richard Schneider oversees the food service and retail operations at stadiums, ballparks, arenas and other venues across the United States. Richard develops and implements strategic plans for growth and profitability, develops the location and corporate management teams and works to enhance client relationships. Previously, Richard served as COO of Delaware North’s travel business and as vice president of hospitality services for Delaware North’s gaming business. Prior to joining Delaware North, Richard’s career included such positions as vice president of food and beverage at Midwest Gaming and Entertainment; vice president of hospitality/general manager at Caesars Entertainment; and vice president of food, beverage and entertainment at MGM Grand Detroit.

Tim Stech | Sr. Manager, D-Commerce – Operations | Giant Eagle

Bio to come.

Mark Tan | Sr. Product Manager, User Experience | Amazon

Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.

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Bill Morris | General Manager | Aware Software

Bill Morris is the General Manager of Aware Software, an Atlanta-based startup born from the founders of AirWatch and Manhattan Associates, leaders in mobile security and supply chain management. Former Senior Director of hardware systems at Manhattan Associates, Morris and his team specialized in the design and deployment of mobile, wireless, voice recognition, wearable and RFID technologies for supply chains in omnichannel, e-commerce and retail environments. He now oversees all departments at Aware, bringing experience from Manhattan and insight from serving on a variety of technology manufacture and industry group advisory boards. With a hand in research and development as well as sales at Aware, Morris brings a unique perspective of how technologies are developing to improve customer experience and how industry leaders are leveraging these new technologies. An emerging leader in wireless management and IoT visibility, Aware Software serves industries including hospitality, retail, restaurant, healthcare, travel and enterprise.