TUESDAY / AUGUST 16, 2016 / 1:00 PM

Using Mobile to Influence Purchase Decisions

Research has shown that we are past the tipping point whereby consumers are spending more time on mobile than on desktops. Research has also proven that customers use mobile on the go to find coupons and make retail and dining decisions. This session will review some of the best ways to reach these mobile consumers to drive sales and traffic to your store.


Will Hernandez | Editor | Mobile Payments Today

Will has 14 years of experience ranging from newspapers to wire services and trade publications. Before becoming Editor of Mobile Payments Today, he spent two years as the content manager for, a leading payments industry news aggregator and information hub published by Mercator Advisory Group. He spent four years covering the payments industry as an associate editor for multiple publications in SourceMedia’s Payments Group based in Chicago including ATM & Debit News, CardLine,, ISO & Agent Weekly and American Banker. Will helped launched SourceMedia’s bi-weekly newsletter, Mobile Banker, and built and cultivated the Payments Group’s first Twitter presence.

Sean McCormack | CTO | Harley-Davidson

Sean McCormack is Chief Technology Officer for Harley-Davidson where he is responsible for multiple areas including, technology strategy, enterprise architecture, innovation and global operations. Prior to joining Harley-Davidson, Sean served in executive roles with ManpowerGroup and Miller Brewing/MillerCoors. Previous to that, he served in leadership roles at several start-ups and mid-size companies across multiple industries to include e-commerce, automotive, educational and e-voting. He began his career in the United States Air Force, focused on military intelligence.

Rob Walter | VP of Retail & Brand Solutions | RetailMeNot

Rob Walter has spent the last 10 years helping retailers and brands grow their online and in-store businesses. At RetailMeNot, Rob serves as Vice President of Retail and Brand Solutions. He leads teams responsible for deepening relationships with retailers, brands, and restaurants in North America. Prior to RetailMeNot, Rob spent 3 years at eBay as a leader in the Merchant Development group, responsible for helping retailers grow their business on the eBay marketplace. He worked for 7 years at ChannelAdvisor, cloud-based ecommerce solution provider, leading various Sales and Account Management teams.

session sponsor


Jeannie Walters | CEO | 360Connext

Jeannie Walters has spent nearly 20 years evaluating and improving customer experiences. She’s worked with Verizon Wireless, Allstate, Bath and Body Works, Orangetheory Fitness, Citrix and many others. Jeannie is a certified customer experience professional (CCXP), the Chicagoland Ambassador and a CX Expert Panel member for the Customer Experience Professionals Association, a professional member of the National Speakers Association, and a TEDx speaker. She’s passionate about making the everyday interactions we all have as customers better and writes, speaks, studies and trains on customer experience issues around the world. Her mission is “To Create Fewer Ruined Days for Customers.”