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TUESDAY / AUGUST 16, 2016 / 11:00 AM

The Mobile Marketer’s Dilemma: SMS/MMS vs. Push vs. Beacons

Most marketers, if not all, have mobilized their email and made a mobile version of their site and app already, but driving ongoing engagement still seems to elude them. In this interactive session, our panel of industry leaders will share their key mobile engagement challenges and how they have solved them with SMS/MMS, push or beacon-based messaging. Marketers will learn from real world examples when each of these channels is most effective. This session will arm you to answer your CMO the next time he/she asks which mobile engagement tactics you need to focus your limited budget upon.


Rob Crews | Principal | Rob Crews Marketing

Rob Crews is a data-driven CMO with deep experience in the restaurant industry. He is the principal at Rob Crews Marketing, a firm that connects technology firms with restaurant companies. Previously, he was the Chief Marketing Officer of Ovation Brands, the parent company of Old Country/Hometown Buffet, and Ryan’s Steakhouses. Rob was the CMO of Church’s Chicken where he built a delivery agnostic CRM platform, and prior to that, ran international marketing for The Wendy’s Arby’s Group. Rob holds an IDM Award in Mobile Marketing from the Institute of Direct and Digital Marketing in the United Kingdom.

Douglas Kwong | Digital Director | Cicis Pizza

Douglas Kwong is Digital Director at Cicis Pizza, where he has refreshed and launched various online customer platforms as part of the company’s revitalization initiative. In the past year in the role, he helped to build a new responsive website with an expanded digital footprint, a new email program which doubled engagement in click-through rates, and launched a branded mobile loyalty app. Prior to joining Cicis, Douglas devised and executed online initiatives to grow exposure and e-commerce revenue at global hospitality organizations Hilton Worldwide and Choice Hotels International. He is also President and Co-Founder of the Diabetic Shoes HuB, an online retailer of orthopedic footwear and accessories.

Joe Scartz | Managing Director, Digital Commerce & Integration |TPN

Joe Scartz leads retail marketing agency TPN’s digital marketing and commerce team. He has more than 15 years in marketing with significant digital marketing and e-com experience for some of the biggest brands in the world including TPN clients Clorox, PepsiCo and Cricket Wireless. Prior to joining TPN, Scartz was president at Digital BrandWorkd and spent 8 years at Omnicom-owned Critical Mass. Joe enjoys relating the story of the time he pitched a perfect game…in a wiffle ball tournament.


Matt Silk | Head of Strategy | Waterfall

As Head of Strategy at Waterfall, Matt Silk drives innovative mobile marketing programs for restaurants serving to increase consumer engagement, generate revenue and expand the brand’s footprint. These marketing programs integrate traditional marketing channels with the new and emerging technologies of today. Prior to Waterfall, Matt held senior positions with E*TRADE Financial including Director of Retail Product Management, where he was responsible for web brokerage and core user experience. He began his career at the Wharton Small Business Development Center, where he managed a portfolio of clients and provided one-on-one management consulting to entrepreneurs in the Philadelphia region.

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