TUESDAY / AUGUST 16, 2016 / 9:30 AM
Going Beyond the Phone
The phone and tablet aren’t the only devices that are mobile. We now have connected cars, smartwatches and other fashion accessories. We’ll examine each opportunity.
Michelle Evans | Digital Consumer Manager | Euromonitor International
In her current role as head of digital consumer research, Michelle follows the technological advances that are forever altering the way that consumers research, shop and pay for products and services. Her expertise spans topics like mobile pay, mobile apps, e-commerce, m-commerce, mobile marketing, digital marketing and social media marketing. From her research, she produces opinion pieces, in-depth reports, multimedia content and general analysis to help clients make informed, long-term strategic business decisions as it relates to this emerging connected consumer. Michelle is a recognized expert in this fast-changing industry and was named to Innotribe’s Power Women in FinTech Index in 2015.
Graham Gunst | Associate Partner, Interactive Experience & Digital Strategy | IBM Interactive Experience
Graham Gunst brings 14 years of experience guiding organizations such as Google, Nike, Microsoft and the U.S. Army in influencing audiences and driving measurable results. As Associate Partner at IBM, Graham is focused on interactive experience and digital strategy – leading the creation of transformative ideas and solutions by fusing strategy, data and design to help get IBM clients to the future first by reinventing their customer experience. Previously, as Managing Director for Technology at Acxiom, Graham worked closely with industry leaders such as Epson, Google and Microsoft to apply data insights to their communications strategies.
Anne Marie Stephen | CEO & Founder | KWOLIA
Anne Marie Stephen is the CEO + Founder of KWOLIA, innovation intelligence and strategic advisory firm for emerging technologies connecting the physical and digital worlds. Technologies including mobile, location, data/analytics are shaping consumer experience and engagement with brands, retail, hospitality and entertainment. As a global customer-focused product and service developer, customer experience guru and trends forecaster she has worked with leading companies including: IBM, Panasonic, TPN, Hershey’s, Disney, Chico’s, AutoZone, Ralph Lauren, Hickory Farms and Macerich to integrate innovative solutions for over a decade. She is also the founder of Smart Women in Retail Leadership (SWIRL) and president of LBMA Chicago.
Rick Ruskin| Marketing & Product Mgmt, Online Commerce | General Motors
Rick leads marketing for OnStar AtYourService, a new online commerce platform that connects drivers with retailers and merchants on their drive. AtYourService provides OnStar subscribers with information, convenience and valuable offers tied to their specific destinations. It initially rolls out in the U.S., where OnStar receives more than 35 million requests for directions, and supports more than 53 million mobile app interactions each year. Rick has extensive background delivering new products and creating breakthrough marketing for iconic brands and companies.