TUESDAY / AUGUST 16, 2016 / 9:30 AM
Best-in-Class Mobile Experience
Adjectives like “smooth,” “easy,” “fun,” “intuitive,” “personalized” and “useful” are typically used to describe a best-in-class mobile experience. We’ll look at examples from different sectors to see what it takes to delight your customer and keep them coming back.
Curtis Ford | Market Planning & Strategy | Great Clips
Curtis’s long held obsession with all things marketing has lead him to touch nearly every facet of marketing. His passion for brand strategy and natural curiosity lead him to the Carlson School of Management at the University of Minnesota where he double majored in Marketing and Entrepreneurial Management. Before joining Great Clips, Curtis spent time on the agency side as a digital marketing consultant and brand strategy account executive. In his current role at Great Clips, Curtis focuses on executing measurable promotions across nearly all channels by infusing brand identity and data to deliver maximum value at every touchpoint.
Jeremy Martin | SVP, Business Development | 3Cinteractive
At 3Cinteractive (3C), Jeremy is responsible for partnership, market and strategic opportunity development. Working closely with clients, he uses a combination of creativity and business acumen to engage with brands as a trusted partner who innovates, designs and delivers disruptive mobile programs. Jeremy has leveraged his deep mobile knowledge to help create products and offerings for some of America’s largest and most admired brands. Jeremy has more than 10 years of experience in mobile with a focus on business development, sales and client operations. Prior to joining 3C, Jeremy spent six years with Verizon Business as a branch manager in their enterprise practice.
Mark Tan | Sr. Product Manager, User Experience | Amazon
Mark Tan is currently a Sr. Product Manager at Amazon focusing on user experience for consumer sellers and used products. His work spans across different categories, which include video games, electronics, books, music and movies. He is also managing a non-profit organization, Luminated Career Consulting and acts as an advisor for the University of Washington, Foster School of Business BIG Consulting Program. Previously, he worked as Product Manager for Quixey, a mobile app search and discovery startup based in California, establishing groundwork for deep-linking during its early stages and integrating this technology to partners such as Alibaba.
Catherine Tabor | CEO | Sparkfly
Catherine Tabor is founder and CEO of Sparkfly. For digital marketers who are focused on offers and promotions, Sparkfly is a vital data provider. By leveraging connectivity to the existing Point of Sale, Sparkfly powers in-store attribution tracking, increasing campaign ROI by enabling real-time optimization. She has been one of Mobile Marketer’s Mobile Women to Watch. A visionary in the digital space, Tabor is a firm believer that mobile offers can be the unifying force between mobile media and the point of sale.